The AI Revolution in Digital Marketing
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If you haven’t heard of Open AI’s ChatGPT by now, there’s a concerning chance you’ve been living under a rock. Everyone’s talking about it and for good reason. The technology is revolutionary and I think AI has the potential to be the biggest technological advancement since the invention of the internet. The internet changed the way we communicate, socialize, work, travel and so much more. AI is likely to impact us in a similar way.
The internet pioneered the invention of “digital” marketing, which has itself evolved constantly over the last 20 years. The emergence of AI is about to disrupt our industry in a big way. Let’s have a look at what the future of digital marketing looks like and how marketers and businesses can start to leverage this new technology today.
So…What’s AI Exactly?
Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to learn and make decisions based on data. AI systems can be trained to recognize patterns in data, learn from past experiences, and make predictions or decisions based on that data.
AI itself isn’t anything new. In fact, we already use AI everyday and have been for years. Google’s search algorithm is a form of AI that uses machine learning to analyze and sort search results based on a variety of factors, such as keyword relevance, website authority, and user behavior.
What’s Different about ChatGPT?
ChatGPT’s AI is a more advanced form of machine learning called deep learning. This type of AI uses neural networks to simulate the way the human brain works, allowing it to process vast amounts of data and learn from it in a way that is similar to how humans learn.
How Does That Relate to Digital Marketing?
AI will inevitably shake up the world of business as a whole, a plethora of new software applications will rise an automate high-level tasks in every industry such as cyber security, finance, healthcare, and you guessed it…digital marketing.
Some of these applications (and we’re already seeing them pop-up every week) will be nothing more than gimmicks, while others will truly revolutionize the way we work.
It is inherently impossible to know exactly what the future will look like but when it comes to search engine marketing, web development, data analysis and even lead generation here’s what we can expect.
How AI Will Revolutionize The Way We Search The Internet
Google has ruled the search landscape of the internet for as long as I can remember. Well, I do remember Lycos but let’s not get into that. Google has revolutionized the way we shop for goods and services in a major way. So much so that businesses pay tens of thousands of dollars each year to help them dominate rankings and gain market shares in the Google real estate empire.
Will Google remain the king of the hill? Good question. Google is developing its own AI engine called Bard to rival with OpenAI.
I think ultimately, as marketers, we need to imagine a world where Google may no longer be how most people search for products and services even though for the time being, there’s no question Google is still the top dog.
Let’s not act surprised here. Google’s search results haven’t exactly been stellar over the last couple of years. The “over” optimization of websites for search by aggressive SEO practices as well as the rise of sponsored content above the fold hasn’t been entirely welcomed by most. A lot of users feel like the quality of search results has gone downhill and it is increasingly more difficult to find relevant content without having to sift through ads and listicles.
It’s also important to recognize that AI technology will bring new opportunities for product manufacturers. Imagine having a ChatGPT like bot embedded into your phone. What about voice search? The possibilities are infinite.
Marketers need to realize that search engine optimization (SEO) is about to change in a major way, and we better adapt our practices as the technology evolves. Those that are married to Google and refuse to innovate will fall behind. Don’t get me wrong, there is a possibility that Google remains a top player in the search industry but one thing for sure, it’s about to be rivaled and challenged like never before.
How Can You Leverage AI as a Marketer Right Now?
Alright, enough about the future and what things may look like a few years from now. There are many use cases for AI today as a digital marketer or web designer. We’ve been integrating the technology in our workflows since the beginning of the year and it has been life changing…no really!
How can you use AI Technology for SEO?
No, ChatGPT isn’t ready to replace copywriters yet, but it’s close. For now, it’s an incredible tool that saves an enormous amount of time for businesses.
We have been using it to do topical research, helping with writing meta tags, titles and descriptions, and generating content outlines based on precise parameters. It’s important to remember that ChatGPT is only as good as its user. The prompt you write makes a good bit of difference in the quality of the content you receive. More often than not, you will need to refine the prompts several times to get what you’re looking for. But most of all, ChatGPT never really outputs fully polished content. The combination of ChatGPT and talented writers is still where it’s at to produce A+ content.
Additionally, we’ve been using ChatGPT to generate schema markup, JavaScript, PHP and more. Once again, it requires prior knowledge of coding in order to finetune the prompts and the generated results.
We also use predictive analytics to generate organic traffic projections based on keyword data. This is surprisingly accurate at determining the outcome and potential ROI of a search engine optimization campaign.
If you’re an SEO and haven’t yet incorporated AI into your processes, you need to start learning now. Digital marketers who incorporate AI tools into their tech stack in 2023 are more likely to see optimized processes, smarter decision making and better SEO results.
Does Google allow AI generated content?
“Rewarding high-quality content,
It’s important to avoid the misconception that AI can easily produce great, SEO-optimized, long-form content from a simple prompt.
At the end of the day, AI is a tool and remains to be used as such.
If you are looking for a digital marketing partner, it’s crucial to find one that is dedicated to staying up-to-date with the latest best practices in the industry.
With technology and consumer behavior constantly evolving, it’s essential to work with a team that understands these changes and can adapt strategies accordingly.
Choosing a partner who prioritizes ongoing education and stays on top of current trends can give your business a competitive edge and help ensure long-term success in the digital landscape.
At Oui Creative, we design your strategy with blended tactics that work together. Schedule a call to get your risk-free 6 month roadmap to more traffic and more customers.
